Fueling the Changing Face of Transportation.

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Westport

Client
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Westport

Services
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Brand Strategy

Advertising & Conceptual Development

Marketing & Communications Strategy

Strategic Messaging & Positioning

Creative Production

Research, Measurement & Analysis

Case study challenge - Strategy by Mortar Creative Advertising San Francisco

The Challenge

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How do you wean the world off dirty, oil-based transportation and switch to a cleaner alternative like natural gas?

Strategic Decision

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Create demand for their technology by marketing Westport like a car company.

The A-Ha Moment

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Natural gas vehicles aren’t the “next big thing” down the road. They’re here now.

Case study creative - Creative work by Mortar Advertising Branding San Francisco

The Creative

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Westport Innovations brand strategy book - Mortar Branding Agency San Francisco
Westport Innovations brand strategy design - Mortar Creative Agency Bay Area
Westport Innovations brand strategy creative - Mortar Advertising Agency Bay Area
Westport Innovations brand book design - Mortar Branding Agency Bay Area
Westport Innovations brand book creative - San Francisco Mortar Creative Agency
Westport Innovations website design and development - San Francisco Mortar Advertising Agency
Westport Innovations brand identity collateral design - San Francisco Mortar Branding Agency
Westport Innovations ad campaign print ad - Bay Area Mortar Creative Agency
Westport Innovations ad campaign print creative - Bay Area Mortar Advertising Agency
Case study results - Strategic insights by Mortar Branding San Francisco

The Results

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A self-described “Canadian IP company” is reborn as the pioneer in the development of natural gas engines