Adding fuel to the cancer fight

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Varian

Client

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Varian

Services

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Identity & Naming

Brand Strategy

Advertising & Conceptual Development

Strategic Messaging & Positioning

Creative Production

Research, Measurement & Analysis

The Challenge

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Change the perception of Varian as a company that solely makes radiotherapy machines, to one offering a full spectrum of leading-edge oncology software, hardware and services.

Strategic Decision

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Move the focus from radiotherapy and machines to the global fight against cancer.

The A-Ha Moment

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I must partner with Varian to provide the best outcome for my patients.

The Creative

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We developed print, video, digital banners, landing pages, mobile, and internal communication materials to extend Varian’s new brand* and bring it to life across their entire spectrum of offerings.

“Mortar is a tireless partner and consultant to me and continues to be my go-to agency for thoughtful marketing strategies, compelling, effective creative and seamless execution. Apart from consistently delivering smart, succinct creative, they are a total joy to work with. I’m looking forward to our continued partnership as we drive, evolve and extend the Varian brand.”

— Maye Chua, Manager, Digital Marketing & Campaign Strategy